Advertise with HOC
The White River Productions family of publications is dedicated to serving sophisticated and active railroad enthusiasts around the world. HO Collector is a new quarterly magazine dedicated to the history of HO scale 1:87 model trains! Relive the early days of the hobby, trace the lineage of models both popular and obscure, and learn how to keep those classics running. HO Collector is for all collectors and operators of vintage toy trains! A marketing message placed in HO Collector provides:
Permanence: Unlike television and internet ads, which flash before the eye and then disappear, your ad stays on the page and is viewed every time our readers look at the page containing your message.
Credibility: HO Collector magazine consistently delivers high-quality, reliable content that our readers trust. That credibility is then associated with our advertisers, resulting in a higher probability that products or services will be purchased as a result of that association.
Performance: Magazine ads perform equally in message association to ads in other media, but provide the best results in the area of intent to purchase. For small businesses seeking to maximize the return on investment, print advertising still outperforms both television and Internet advertising.
Engagement: HO Collector readers make a conscious decision to engage the words and images on our pages. Unlike passive media, our readers must physically turn our pages, look at all the material, and make choices about what to read. Are you giving them the chance to engage in your message?