From Canvas To Carton: Packaging and Marketing TYCO

From the early 1980s “King Coal” train set, this is the original artwork developed for use to promote the package this release.

From Canvas To Carton: Packaging and Marketing TYCO

HO Collector rolls into 2021 and the publication’s fifth year with a 1st Quarter issue loaded with interesting topics. You’ll see a variety of subjects including Justin Discoe’s story “From Canvas to Carton: Packaging and Marketing TYCO.” Mr. Discoe gives behind-the-scenes information on the development process that created some of TYCO’s eye-catching artwork. Learn how the process worked and see examples and discover the artists and agency involved.

 


This article appears in the First Quarter 2021 issue of HO Collector. Subscribe today!

 

This article was posted on: December 28, 2020